E. Deborah Jay, Ph.D., Principal and Founder

About

Expert Profile

 

Dr. Deborah Jay offers expertise in survey design, sampling, data collection, and statistical analysis. She has:

  • 40+ years’ experience conducting large-scale public opinion, consumer, and employee surveys (including Internet, telephone, and in-person surveys).

  • Been retained by public agencies, nonprofit organizations, private companies and law firms.

  • Designed and directed well over 700 surveys, including more than 300 surveys in legal cases.

  • Testified on behalf of plaintiffs and defendants in proceedings before state and federal courts and other tribunals (including the U.S. Patent and Trademark Office and the U.S. International Trade Commission).

  • Routinely been qualified by courts as an expert in survey methodology, including in high-profile cases concerning Napster, Princess Diana’s estate, Eminem, Dr. Dre, and Bob Marley.

  • Frequently lectured before bar associations, trade associations, business and law schools and served on the faculty of CLE programs.

  • Been elected to the boards of the Council of American Survey Research Organizations (CASRO) and American Association for Public Opinion Research (AAPOR).

  • Served on editorial boards for several journals and authored articles on trademark surveys and survey methods.

Deborah Jay Profile Photo