Presentations
Dr. Jay has delivered more than 50 presentations to bar associations and trade associations, including:
Targeting Trademark Surveys. Presentation to the New York City Bar Association Trademarks and Unfair Competition Committee (New York, June 2015).
Mark My Words: Contemporary Trademark Surveys. Presentation for the 2015 Trademark Office Comes to California, Continuing Legal Education Seminars sponsored by The State Bar of California Intellectual Property Law Section (Los Angeles and San Francisco, April 2015).
Millennium Falconry: Navigating the Hyperspace of 21st Century Trademark Surveys. Presentation for the IP BYTES: Hot Topics in Trademark Law seminar sponsored by the Intellectual Property Section of the Bar Association of San Francisco (July 2014).
Polling Consumers: Surveys in Advertising Cases. Presentation at the 2012 American Intellectual Property Law (AIPLA) Annual Conference (Washington DC, October 2012).
He Who Steals My Good Name: The Use of Survey Evidence in Intellectual Property Cases. Presentation at the New York City Bar Association Trademark and Copyright Committee (New York, December 2011).
Using Surveys to Assess Damages in Intellectual Property Disputes. Presentation at the 2010 IP Damages Institute sponsored by the CalCPA Education Foundation (Los Angeles, November 2010).
Wine, Women & Song: The Use of Survey Evidence in the Gallo, Princess Diana and Napster Cases. Presentation at The State Bar of California 35 th Annual Intellectual Property Institute (Napa, October 2010).
Asked and Answered: Surveys in Trademark and Other Intellectual Property Disputes. Presentation at the Florida Bar Intellectual Property Law Symposium (Tampa, March 2010).
Surveys as Scientific Evidence: Anatomy of a Survey in Court. Presentation for the Marketing Research Council. (New York, March 2010).
Publications
Dr. Jay’s publications on litigation surveys and survey methods include:
He Who Steals My Good Name: Likelihood-of-Confusion Surveys in TTAB Proceedings. 104 Trademark Reporter 1141 (2014).
Ten Truths of False Advertising Surveys. 103 Trademark Reporter 1116 (2013).
Genericness Surveys in Trademark Disputes: Under the Gavel in Trademark and Deceptive Advertising Surveys: Law, Science and Design, edited by Shari Seidman Diamond and Jerre B. Swann. (Chicago, IL: American Bar Association, 2012).
Genericness Surveys in Trademark Disputes: Evolution of Species. 99 Trademark Reporter 1118 (2009).
Litigation Surveys in Encyclopedia of Survey Research Methods, edited by Paul J. Lavrakas. (Thousand Oaks, CA: Sage Publications, 2008).
Survey Ethics in Polling America: An Encyclopedia of Public Opinion, edited by Samuel J. Best and Benjamin Ratcliff. Volume 2. (Westport, CT: Greenwood Press, 2005).
Litigation Surveys in Polling America: An Encyclopedia of Public Opinion, edited by Samuel J. Best and Benjamin Ratcliff. Volume 1. (Westport, CT: Greenwood Press, 2005).
Other survey results have been published or presented in public forums and at academic conferences (e.g., American Association for Public Opinion Research, American Educational Research Association, American Public Health Association, California Public Health Association, Council of American Survey Research Organizations, Council of Exceptional Children, Health Care Financing Administration Review).